Constantly scanning for challenging opportunities in the UAE, regionally and globally, we have very proud of the strategic presentation made to the CEO of The New York Times in New York.
One of the significant milestones of ZACH Multimedia has been pro-actively identifying, through global media monitoring, that The New York Times was planning to sell their Renzo Piano designed HQ in Manhattan due to financial dsitress and on own volition ideating a disruptive, transformational global business/marketing/communications strategy and presenting it to the CEO of the iconic New York publication, Ms. Janet Robinson in their New York HQ in February 2009.
They have implemented most of the key recommendations in the 62 slide strategy presentation - The Audacity Of Conviction - including dropping The International Herald Tribune and getting a New York Times moniker for the international edition, getting into Chinese and many others as recommended in my strategy. (Cover slide attached)
The drastic spikes in the revenue curve and tectonic shifts in their strategy, visible from April 2009 when the International Herald Tribune was dropped from the digital space first and then the product suite completely, to be replaced by a revamped product with a The New York Times moniker derivative denoting its global positioning, can be traced back to the strongly argued, data-backed disruptive recommendations crammed into a 62 slide document presented to the former CEO, Ms. Janet Robinson on 4 February 2009 at the Renzo Piano-designed headquarters in New York. Other thrusts, going digital, global, opening new markets, which they did.
Even as early as in 2009, China was a key component of our strategy which charted a tectonic shift from the then existent business paradigm of the publication. Extremely proud of that vision. As you are aware the Chinese version of The New York Times was launched in June 2012.
We are consumed by the same passion and vigour on all the endeavours we work on. Each and every project, especially those outlined in Ideas Bank, are high-impact and remunerative for all stakeholders.
• Advertising • business ideation • business development • branding (re-branding) • content creation •content strategy • corporate communications • corporate social responsibility • country social responsibility • databases • direct marketing • editorial • events •global marketing •image and perception audit • journalism • marketing •marketing audit • media consultancy (format, content, delivery, style book, marketing) • market research • multimedia • networks • new media • online marketing • project ideation • public relations • sales •sales audit • syndications • social media marketing •strategic communications • syndications
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